Max Baasner

Founder & UX/UI Designer

Frauenfeld, CH.

About

UX/UI Designer and founder of 'Websites für Selbständige'. Former Lead UX/UI Designer and Apprentice Trainer at Swisscom, with a proven track record in product design, conversion optimization, and mentoring.

Work

Websites für Selbständige

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Founder & UX/UI Designer

Frauenfeld, Thurgau, Switzerland

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Summary

Designs and develops websites for self-employed professionals, startups, and small businesses. Emphasizes clarity, authentic representation, and ease of use.

Highlights

Established a client-centric service offering tailored to self-employed professionals.

Focuses on blending design empathy with technical delivery to empower clients.

Swisscom

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Lead UX/UI Designer Insurtech & Apprentice Trainer

Zurich, Zurich, Switzerland

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Summary

Led UX/UI design for digital insurance journey on swisscom.ch/versicherungen while mentoring apprentices and coordinating design teams.

Highlights

Launched 5 insurance products in 8 months (industry norm: ~2 years per product).

Achieved conversion rates up to ~3% vs telecom average ~0.5%.

Boosted online sales channel share to 75% vs telecom average of ~15%.

Swisscom

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Online Experience Manager

Zurich, Zurich, Switzerland

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Summary

Optimized mobile subscriptions website area focusing on usability and conversion.

Highlights

Increased WLAN Box 3 sales by 600% through product page redesign.

Improved conversion on children's subscription page to 1.5% vs 0.9% industry benchmark.

Enabled 15% of sales on children's page via MySecurity (previously 0%).

ubitec (Mesoneer)

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UX/UI Designer

Wallisellen, Zurich, Switzerland

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Summary

Developed digital solutions for Swiss banks and insurance clients, led design teams including remote colleagues.

Highlights

Delivered conversion uplift of 1.2–3% compared to telecom average (~0.5%).

Promoted intercultural collaboration and user-centred design in the team.

Education

Hochschule Harz

Wernigerode, Saxony-Anhalt, Germany
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Bachelor of Arts

Skills

UX/UI Design

Figma, Framer, Maze, Miro, Adobe XD.

Conversion Optimization

A/B Testing, Behavioral Economics, Adobe Target, Adobe Analytics.

UX Research & Usability

UX Research, Usability Testing, UX Writing.

Web Design & Development

Web Design, Adobe Experience Manager.

Mentoring & Leadership

Team Coordination, Apprentice Training, Kanban.